Barnardo’s Christmas window campaign

06/12/2021 12:24

CRA Corporate Member Design4Retail (D4R) were invited by Barnardo’s to design and develop a comprehensive Christmas campaign for 2021 which would operate seamlessly across their marketing channels.

Working collaboratively with the Barnardo’s team, D4R’s creative studio curated a tone-of-voice and series of brand messaging that resonates with the charity and its ethos, and a campaign concept which would come to be called “Bauble Maximalism”!

Learn more about the rationale behind this bauble-inspired campaign design and its subsequent rollout to Barnardo’s stores across the UK.