The Charity Retail Association’s Build Back Better Conference was brought to you in association with headline sponsors Acopia, Eproductive and The Charity Retail Consultancy.

The Charity Retail Association has been delighted to have run its first digital conference, the Build Back Better Conference, which took place across Tuesday 22 – Thursday 24 September. The aim of the conference was to provide charity retailers with a series of high-level webinars on a variety of topics to help them ensure their retail chain is stronger and more resilient following the recent shop closures due to covid-19.

Conference Sponsors

We were delighted to have three headline sponsors for the conference, . Each ran their own high-level webinar during the week to share their knowledge and insight with members.

Acopia industrial packaging - retail packaging and consumables
The Charity Retail Consultancy logo

Programme

Below you will find details of the 7 webinars that ran across the week, including the full timetable for the conference.

Date

Tuesday 22 September

Tuesday 22 September

Tuesday 22 September

Wednesday 23 September

Wednesday 23 September

Thursday 24 September

Thursday 24 September

Time

10am – 11am

12noon – 1pm

2pm – 3pm

10am – 11am

2pm – 3pm

10am – 11am

2pm – 3pm

Session

Harnessing the nation’s new skills

Taking stock – managing your wellbeing during times of uncertainty

Recruiting volunteers

Window displays and VM strategies

Technology and the new normal

Maximising income and sustainability

Panel session: Retail strategy – where do we go from here?

Download a copy of our programme here.

You can also read details of each session below.

Harnessing the nation’s new skills – how charity retailers can benefit from what we’ve learned during lockdown
The Charity Retail Consultancy

We’ve all learned to live, work and play in different ways – whether that’s working from home in our paid or voluntary roles, crisis management skills in dismantling the old ways and preparing the ‘new normal’, or simply keeping in contact with our loved ones. Many people who didn’t previously embrace online communications have found new skills and opened doors they thought were closed to them, and those who thought that ‘the only way is face to face’ have seen how successful online and video technology can be. So how do we harness these new skills and confidence within paid and voluntary charity retail teams? Which new retail practices, born of the restrictions, can actually improve performance?

Our session will give strategic and practical ideas on identifying the immediate and longer term opportunities that have arisen during the Covid-19 crisis.

Taking stock – managing your wellbeing during times of uncertainty
Andrea Woodside, retailTRUST

During this session we will explore the impact of Covid-19 on wellbeing and how to know when to step back and recognise your early warning signs. We’ll also talk about the three Ps of resilience and the circle of influence, to help you know what you can control.  Finally we will explore self-care and how you can overcome the barriers to looking after yourself and know how and where to get help before things become overwhelming.

Recruiting volunteers and keeping ahead of the competition
Matthew Plumridge, MJ Plumridge Training Ltd

Your charity will one of hundreds in your area competing to attract volunteers. This session will help you focus on a strategy of where and how to recruit appropriate volunteers from advertising to on boarding, highlighting various tips for reducing classic mistakes and creating some quick wins.

Window display and VM strategies to engage customers and maximise sales
Dot to Dot

Encouraging customers into stores and giving them a safe, exciting shopping experience is more important than ever.  In this session visual merchandiser Kat Maclennan will take you through tips on how to develop impactful window displays, build strong stylish product stories and create a flexible retail space that optimises customer flow and boosts sales.

Technology and the new normal
Eproductive

Hear from corporate members Eproductive about how you can maximise your retail gift aid in a socially distancing marketplace and promote your products online to increase their value. Plus they’ll discuss the importance of cross income-stream pollination; turning retail donors into volunteers, lottery ticket buyers and encouraging them to do more for your charity!

Maximise income and sustainability in the ‘new normal’
Acopia

Process improvement and expenditure control are vital in this period of uncertainty. Learn how to strengthen your operations through highly effective procurement and time saving procedures through cost effective channels. In addition, bringing sustainability back to the agenda, the new normal has brought about opportunities to streamline your operations with environmental responsibility front and centre, in what is a model sector for a sustainable future.   Acopia would love to talk to you about how effective partnerships drive real tangible value and increased profitability for your charity.

Panel Session: Retail strategy – where do we go from here?

In this panel session, chaired by our Chief Executive Robin Osterley, we will explore what the future holds for charity retail and the key elements needed to succeed in the coming months. Guest panellists will share their views on the components you need in your retail strategy to thrive into 2021 and beyond.

If you have any queries about the conference please do not hesitate to get in touch with Julia Edwards, Head of Events, on julia@charityretail.org.uk