Digital Marketing Manager

Posted: February 9, 2021

Job Details

  • St Luke's Hospice (Harrow & Brent) Charity Shops Ltd
  • Ecommerce
  • Full Time
  • £25k per annum
  • Dalston Gardens, Stanmore
  • 18/02/2021

Job Description

St Luke’s Hospice (Harrow and Brent) Shops limited is the retail subsidiary of a well-established Hospice which is loved by the local community. In the past year our digital sales has grown and reached thousands of customers highlighting the real opportunity to establish a sustainable digital platform. As a digital footprint is critical for the growth of any retail outfit, we are looking for someone who will help us expand our digital offering to ‘future-proof’ the business. As it is a green-field initiative, the post holder will have the independence to influence and shape St Luke’s digital platform.

We’re looking for a creative and versatile Digital Marketing Manager who has excellent knowledge of the online selling platforms. Creativity, entrepreneurial skills and project management skills would be crucial in taking the business forward into the future. The Manager will be responsible for delivering digital sales targets, building and leading the sales team. This role has the potential of growing into ‘Head of Digital’ in the future.

Key Responsibilities

  • Build and lead the online sales team to maximise online sales profits by setting and maintaining high standards of merchandising, stock control and customer/donor care whilst containing operating costs
  • Establish new income streams via different online platforms
  • Work closely with Logistics & E-commerce manager to ensure effective day to day running of business
  • Contribute to the development of online procedures and systems to give clear operating guidelines to staff
  • Collaborate with Hospice’s communications team to influence content on companies’ website and social media to drive sales and awareness of our online offering
  • Participate in staff recruitment, induction and personal training programmes
  • Ensure all orders are confirmed and customers communicated with effectively
  • Develop volunteer recruitment and training in conjunction with shop based staff and the Retail Volunteering Development Manager
  • Ensure all Health and Safety regulations are met
  • Ensure the implementation of weekly reporting through Key Performance Indicators (KPI’s), to aid in the management and support of the online operation
  • Contribute to forward planning and online sales development
  • Monitor and respond to market conditions tailoring stock mix to opportunities and competitor activity
  • Seek and develop innovative new online trading and business opportunities to increase income
  • Perform regular analysis of key competitors
  • Monitor various systems such as Google Analytics to ensure optimal performance
  • Ensure consistent standards across all online areas
  • Promote Gift Aid where appropriate
  • Carry out any other duties or general tasks as may reasonably be required as are within the scope, spirit and purpose of the job, the title of the post and its grading as requested by the Line Manager or his/her higher level of authority

Person specification

Essential

  • Experience of eBay and other selling and buying platforms
  • Experience in social media and website content
  • Experience in pricing and listing retail products online
  • People skills
  • Accuracy and attention to detail
  • Ability to work to tight deadlines
  • Logical and analytical approach to work
  • Planning and organising skills
  • Strong commitment to customer service
  • Imagination and Initiative
  • Ability to work with minimum supervision
  • Ability to implement change effectively
  • A good standard of education including numeracy and IT skills

Desirable

  • Marketing skills
  • Ability to understand and analyse sales figures
  • Ability to use social networks

Additional Information

How to apply:

Please visit here to apply online

37.5 hours per week, working 5 days out of 7