Good Cause Santa Claus: The 2017 Secret Santa Charity Shop Challenge

Could you and your company do your Secret Santa buying in charity shops?

The UK’s “Secret Santas” are being encouraged to make sure their gift buying spreads even more Christmas joy this year by choosing to shop only in charity shops.

Secret Santa is a popular game amongst families, friends and work colleagues in which participants randomly assign another member of the group to buy an anonymous gift for.

The price of the gift is usually limited to increase the challenge, and we are suggesting that players go one further and limit their gift buying to charity shops only. This would raise much needed additional funds for charities in the run up to Christmas.

#GoodCauseSantaClaus participating workplaces:

Brent Council Pearson Live Music Now YMCA England
Central Lobby Secgate  Digital Dinosaurs  Acevo
Scope Logo Searchlight logo
Scope Royal Free Hospital Searchlight The Policy and
External Relations team
at the British Council
Your company here!
Quatro PR  Charity Finance Group Groundwork 

Robin Osterley, Chief Executive of the Charity Retail Association, said: “Christmas should be a time of thinking of others, and every time someone shops in a charity shop they are not only getting a bargain, but also donating to charity and promoting re-use and recycling.

“Our staff are leading the way this year by only buying gifts for each other in charity stores. It’s a great fun challenge and I’d recommend it to everyone.”

How can my company get involved?

It’s easy as 1,2,3!

  1. Download our Secret Santa Charity Shop Challenge Campaign Pack for social media images and posting suggestions to share on your organisation’s social media and shops.
  2. Spread the word on social media with your friends, family, and other organisations
  3. Share the graphics online using the #GoodCauseSantaClaus hashtag

Our campaign pack has everything you need to get involved. It includes:

  • Social Media graphics to share on Facebook, Twitter and Instagram
  • Template social media posting
  • A template press release to send to your local media contacts



For further comment or to send your company logo to this page, please contact our Communications and Campaigns Officer, Mark Chapman, on 020 7697 4079 or email

The Charity Retail Association (CRA) is the only body in the UK which represents the interests of charity retailers. We represent around 80 per cent of all charity stores in the UK. Our members range from national chains, to individual hospice shops, and everything in between.