Guest blog part 2: what’s happening to whatCharity.com

whatCharity.com have spent the past few years getting to know the UK charity sector and building the UK’s top charity search site. Their mission has been to democratise the third sector, giving an equal voice to all UK charities – regardless of size or type. In order to keep meeting sector needs, they are expanding their platform to include social enterprises, companies and grant-makers as well as charities, so that organisations can interact and share resources with ease.

The lifespan of whatCharity.com so far has been dedicated to collecting data from thousands of charities and researched their biggest obstacles to accessing funds. What they’ve found is that there are more than enough resources, in the form of skills, goods and services to solve some of our most pressing issues and to really lend a helping hand to the organisations doing the beneficiary work on the ground. The issue is, these resources are often poorly distributed, or those holding the resources don’t know where to begin when it comes to engaging with charities and other organisations focused on social impact.

A lack of shared language between those seeking resources and those offering resources is a major barrier to generating a social impact. Companies and charities have a hard time understanding each other – resources from companies often don’t meet the needs of charities and CSR activities all too often exist as tick-boxing exercises, even when the desire to make a real difference is there. Grant-makers on the other hand, often have such rigid funding criteria that they exclude worthy charitable organisations and social enterprises. This is all set to change with whatCharity’s new AI enhanced matchmaking platform: whatimpact.com.

whatimpact is a two-sided marketplace that allows those with the resources (in this case companies and grant-makers) to match with those seeking resources (charities and social enterprise in our case). The company envisions that this will democratise the arena of social impact and the way these two groups interact.

Companies, grant-makers, social enterprises and charities are all invited to join their new site, in order to make resource distribution democratic across all organisations that are invested in making a change as we work towards a more sustainable future. They have developed an algorithm to match organisations based on shared values and goals for the future. Does your organisation want to help eradicate homelessness in inner-city London? Our technology can match you with strategically aligned charities and/or social enterprises that share the same mission and carry out the value-driven work “on the ground”.

whatimpact launches this November, but if your organisation is looking for support or has resources to give, you can sign up for a one-on-one call with their head of BD now and become frontrunners. Simply email shona@whatcharity.com stating what kind of organisation you represent to arrange a call or to simply get some more information.

The company have produced a white paper investigating how traditional dynamics of funding and charitable activity entrench power dynamics between those offering resources and those seeking resources. The paper offers solutions to redress this imbalance, which include a radical mindset change in relation to philanthropy, an understanding of the third sector and private sector as a barrier to co-creation, mutually beneficial company/charity partnerships that rely on a shared vision of the future and finally, a model for standardising impact reporting. Read the white paper and learn more about whatimpact here.