Listing Monster AI

How much could your charity earn on eBay?

Guest blog by Listing Monster AI


Our research

We’ve analysed the eBay sales performance of every UK charity, using publicly available feedback data to estimate sales volume, and compared this to the number of donation points each charity operates (including donation-taking shops and donation centres).


So, what does “eBay sales per donation point” tell us?

By taking the number of donation points as a rough indicator of a charity’s donated goods supply, we can determine which charities are making the most of their potential on eBay. This metric offers a more meaningful comparison of eBay success than a simple sales ranking where larger charities will always dominate.


Top performers

Here are the top five charities excelling in terms of eBay sales per donation point:

CharityAnnual eBay sales volume per donation point
A hospice in Hertfordshire2,980
A hospice in West Yorkshire2,000
A hospice in West Yorkshire1,504
A charity in Devon1,494
A hospice in Suffolk1,028
Please note: Data has been anonymised and only charities with 5 or more donation points were considered.

How much could your charity be making on eBay?

To help you visualize your charity’s potential, we’ve created a simple eBay Performance Calculator (download link below). Just input your charity’s:

  • Number of donation points
  • Annual eBay sales volume
  • Average selling price

The calculator will help you discover:

  • Your current ranking: See how your charity compares to peers in terms of eBay sales per donation point.
  • Your potential: Find out how much eBay revenue a charity of your size could generate by reaching higher eBay performance tiers (Top 25, Top 10, Top 5).

👉 Get Your eBay Performance Calculator Here


How AI can help you reach your ecommerce potential

Listing Monster AI works with many leading charity retailers (including 2 of the top 5) to double the ecommerce revenue of their existing team by:

  1. Doubling listing productivity – by instantly turning photos into detailed listings for multiple marketplaces.
  2. Maximizing the selling potential of each item – by listing items on multiple platforms, optimizing titles with SEO keywords, completing item specifics, and enhancing photos.

👉 Watch the AI in action here

Of course, increasing turnover doesn’t always mean higher profitability. We’ll dive deeper into how AI can tackle ecommerce profit challenges during our session at the CRA Review of the Year on 14 November. Don’t miss it!


14/10/2024 14:45