We are thankful to Joanna Duggan, Director of Income Generation and Marketing at John Taylor Hospice in Birmingham for writing this guest blog about their charity’s mission and how their staff contribute to it.
At John Taylor Hospice we believe that every moment matters. Each day, more than 600 people living with a terminal illness and their loved ones receive the care they need from our hospice teams – whether that be day services, support at home or intensive round-the-clock care.
We also believe that everyone has the right to hospice care. We are committed to ensuring our care doesn’t just continue but that it grows, evolves and expands to meet the ever-increasing need for our services.
To achieve our vision of a compassionate and dignified death for all, we explored and developed commercial sources of revenue to help fund these services. And, on 11 May 2018, I stood and watched the ribbon being cut on our first shop – it was an exciting and historic moment for the hospice. After more than 100 years of caring for local families we were finally moving into retail.
Over the last 12 months our retail network has continued to grow, and our charity now has four stores located in Birmingham and Walsall. We are also proud to have recruited a fantastic team of experienced shop managers and dedicated volunteers.
Our new stores are giving shoppers the chance not only to pick up some fantastic bargains but also to support our vital work with every pound or penny they spend. They’ve increased our charity’s presence on the high street and provided hospice patients, their families and the local community with another way in which to support our work – whether that be through donating items for sale or volunteering their time.
Everyone who works at John Taylor Hospice helps to make a difference for hundreds of local families every day. As demand for our services continues to grow, income generated from our shops becomes even more essential.
John Taylor Hospice is currently recruiting a Business Development and Retail Manager in Erdington, Birmingham. Find out more about the role.