Superstore signage building

New charity superstore coming to Reading this Autumn

As upcycling and furniture flipping become ever more popular and the fight against fast fashion and sustainability rises up agendas, Thames Hospice today announced exciting and ambitious plans to launch its first ever charity superstore, coming to Reading this September.

Work is now in full swing to transform the former Fun and Frolics building on Richfield Avenue into the hospice’s largest store yet, promising a unique, vibrant and emporium-like superstore. In addition to an extensive selection of preloved ladies’, men’s and kid’s clothes and accessories, the superstore will also sell a vast range of preloved home furniture and host a large toy and games section. Under the same roof, the charity’s popular ‘Home Studio’ will provide customers with a range of furniture flipping services and workshops, as well as access to talented tailors and needle workers who can not only provide an alteration service, but also offer upcycling services such as transforming cashmere and mohair jumpers into cushions. The charity is also aiming to have a ‘Repair Shop’ further adding to its offer of providing cost-effective solutions for shoppers.

Julie Rowley, Director of Retail at Thames Hospice, explains, “Our superstore will lead the way in sustainable charity shopping on the grandest of scales! It will bring together a vast selection of preloved clothes for all, vintage treasures, books and children’s toys, furniture, upcycling services, and a welcoming café all under one roof.

“We really have put a lot of thought into ensuring our customers have the best shopping experience at our new superstore, including ample parking on-site, as well as a café serving a delicious selection of beverages and light refreshments.”

Thames Hospice has been part of the Reading community, successfully trading on the high street in Caversham for more than five years. Julie adds, “We’d like to thank our wonderful customers for their loyal support and are very excited to be building on this success with the launch of our new superstore. We’ll be relocating and supersizing our current charity store in Church Street in Caversham.

“It’s a really exciting time and I, and our committed team of volunteers, cannot wait to truly make this store something for everyone in the community. We want the superstore to be a real asset for the town, encouraging sustainable living for Reading and further afield.”

The Church Street store in Caversham closes on 19 July 2024 and the Thames Hospice Superstore will open in September 2024 at 16 Richfield Avenue, Reading RG1 8EQ.

To keep up to date with progress and current volunteering opportunities visit

05/07/2024 10:17