Eproductive sponsors innovation in charity retail

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31/03/2022 14:02

Guest blog by Eproductive

We’re delighted to be sponsoring the latest research published by the CRA and hope you find it useful. You should be receiving the CRA’s survey for performance in quarter one of 2022 on 4 April and we encourage you to take part.

At Eproductive we are committed to providing insight and benchmarking to the sector. Our clients get monthly benchmarking on Gift Aid performance against all other Eproductive clients, and we have offered a free flash sales benchmarking service to all charity retailers for the last decade. You don’t have to be a client of Eproductive to receive the benchmarking, (though feel free to call us if it’s time for a change!).

This is what Julie Byard, Director of Trading at Cancer Research UK told us:

“With an almost full year of trading under our belts again (following 2 years of disruption), being able to benchmark our performance against the sector is something that we look forward to using as an integral part of our metrics. It is concise, accurate and conversation driving, and in a time of considerable change for retail its vital that we understand the external landscape. It can also support the overall narrative we paint to all parts of the charity and trustees.”

We’re sorry Julie – for the first time in 10 years we’ve got open shops, but nothing to compare against. Two years ago, we were just entering lockdown and last year we were in full lockdown yet again. For the next 3 weeks, we have nothing for you.

But we’ll be back soon! Most shops had their first full week’s trading results from 19 April 2021.  That means our weekly benchmark will return on Monday 25 April 2022 and we expect it to continue, hopefully, for the next ten years and beyond.

To celebrate the relaunch, we have cake up for grabs. The top performing charity that week will receive five boxes of 20 cupcakes from us to celebrate their achievement.

If you’d like to receive the weekly benchmarking figures (and maybe grab some cupcakes) do get in touch on info@eproductive.com. It’s simple, secure, and free.

And to existing recipients, we look forward to resuming the service in the very near future.