Isla D’Aubigny Fashion For Change

Our top tips to increase luxury clothes donations in charity shops

If you’re one of the hundreds of thousands of people that work or volunteer in charity shops up and down the UK, you know that they receive thousands of donated clothes to sell on a daily basis and sometimes a luxury clothes donation. But what happens when you receive a high-priced item, which may have cost hundreds, if not thousands of pounds. How can charity shops raise maximum funds for these items?

And how can we inspire more garments out of wardrobes to work for your cause?

We spoke with Isla D’Aubigny, founder of Fashion for Change, who has some ideas for all charity retailers.

When owners of high-value clothing think about donating to charity, a few things that may cross their mind are:

  • My designer clothes will be sold too cheaply if I donate them to charity and therefore their value is wasted
  • I never have the time to drop my clothes off at a charity shop
  • The charity I support don’t have a shop I can drop them off at
  • I am not sure how much I will raise or where the money will go”.

Top tips

Charities can address these concerns by selling them online. Here are some things Isla thinks you should consider:

  1. Selling good online enables them to be viewed by a larger audience of consumers – this a great tactic to increases sales
  2. Putting your goods online on a channel that specialises in high-end charity clothing can raise more money from your donations
  3. Selling in an auction format can offer great potential to secure its maximum bid.
  4. Implement a system where donors can register for a courier collection online to handle their donation for the charity of their choice
  5. Charities that don’t have a large high street presence can still receive donations and have their own online shop
  6. Using an online platform can provide your donors with the visibility on seeing how much their garments raised

Did you know? In the UK alone we have an estimated 30 billion clothes unworn in wardrobes!

Build relationships

With this in mind, charity shops should build relationships with those that are dedicated to following high value fashion – get them to regularly recycle.

More and more people look to purchase from a rapidly-growing re-loved market. A Love Your Clothes survey from 2012 found that there is a willingness amongst consumers to wear more second hand items, especially if a better range is available; these include wider choices in terms of size, colour, brands and price.

Meet customer demand

Charity shops can meet consumer demand by selling together, what’s more charities can choose to list items themselves or request to have their donations managed for them.

Fashion for Change is a Social Enterprise supporting charities and celebrities to increase donations of luxury fashion items.” 

Find out more about Fashion for Change or email Isla at