This course is aimed at our members who want to develop their volunteer recruitment strategy. Book online via the links below.

Volunteers are the backbone of any charity retailer. Keeping a steady supply of numbers and talent can be the difference between a declining store and a runaway success. Knowing how to recruit who you need, when you need them, and in the numbers you need, goes a long way to keeping a profitable and productive retail arm.

We are excited to be working again with Matthew Plumridge who will bring his 25 years’ worth of experience in the charity sector to the day and impart his wisdom through a mixture of interactive, practical and fun learning techniques.

What will I be trained on?

The advert: Identify how to advertise for volunteers from simple, inexpensive methods to a more targeted approach depending on the type of volunteer you are trying to attract. Recognise easy pitfalls often made and key elements to attract interest and get people excited to not only volunteer, but to want to volunteer with you.

The description: Does your volunteer role description inspire a possible applicant by allowing them to clearly identify what is required, plus what you and they will get out of it. Create an eye-catching Role Description that makes people zero-in on your post.

The route: Explore where to advertise for volunteers and how simply it can be achieved using some smart thinking (quick wins). Recruiting doesn’t need to take masses of time but it does need a considered and co-ordinated approach dependent on your charity’s size, resources available and type of volunteer activity.

The interview: You’ve got someone interested and in the room, now make sure that the interview gives you and them the confidence they can do the role.

Anything else? Throughout the day you’ll be able to ask questions, compare your experience with others, and get hands on with putting what you’ve learnt into practice. You’ll be able to put forward the specific examples you are dealing with to get an advice that is more than just sound theory but is a set of action points you can put into practice when you return to the shop.

The course comprises of two sessions running across two consecutive days.

Who should attend?

If you are looking at how to increase the number of volunteers in your shop then this course is for you. Previous attendees have come from area manager, retail operation, shop manager, volunteer specific, marketing and similar role positions.


The typical rate is £125 plus VAT, however, as this course is now online we are able to save on venue and catering costs which we have passed onto delegate places as a 15% discount.

As a result, you can now attend a one day training course for £106.25 plus VAT, with an expert trainer and a small group of delegates.

Still unsure?

We got in touch with several delegates who attended our course in 2018. You can read their experiences and how the course has benefited them and their charity retail operations here.


We are also able to offer a small number of bursary places on the course reducing the ticket price to £53.13 plus VAT. These places are aimed at charities who have five or fewer charity shops.

We also have non-member rates for attending the training, although priority is given to members. Please contact us for further details.

2020 training dates

Our Recruiting Shop Volunteers course will run on:

  • Session 1: 9.30am – 12.30pm, Thursday 5 November
    Session 2: 9.30am – 12.30pm, Friday 6 November
    Book online here
  • Session 1: 9.30am – 12.30pm, Wednesday 18 November
    Session 2: 9.30am – 12.30pm, Thursday 19 November
    Book online here

You can view our full training schedule here.

If you would like more information on any of the training dates above, please email Alex Angelakis on

Cancellation policy

You can view our cancellation policy here.

Diversity and inclusion

We encourage attendance from Black, Asian and Minority Ethnic (BAME) members as these groups are underrepresented in our sector and we are working to include their viewpoints in all our events.

If this meeting would be relevant to you, or a BAME colleague, then please register onto our event or pass these events onto them.

Other training courses

Customer service

Managing shop volunteers

Retail Gift Aid