The Salvation Army has joined the trend of larger charities by opening a superstore. The 17,500 square foot store in Northampton has been dubbed the GREAT BIG Charity Superstore, and follows in the footsteps of charities Debra and Cancer Research UK, who have recently opened larger retail outlets across the country.
The store includes a boutique and nursery section, plus the Red Shield Café, serving breakfast, dinner, and lunch. Being a community hub is at the heart of The Salvation Army plan for their latest retail offering.
Commissioner Clive Adams (Territorial Commander of The Salvation Army UKI) cut the ribbon and a Salvation Army brass ensemble entertained the crowd.
Jayne Sargeant, General Manager of the new store, said: “We couldn’t have hoped for a better opening. There were hundreds of people waiting to get a glimpse of the new shop!”
“We’ve had a great start. One woman bought 22 dresses so she could donate them to a school for their prom. We’ve already sold two sofas and a shed. After so much hard work and preparation I’m so pleased with the reception we have received.”
You can find out more by visiting the Salvation Army website.