Selling for Charity on eBay

As a seller, you can choose to donate a percentage of your sale to a cause close to your heart – from 10% right up to 100%. If you’ve listed your item for charity, or are donating a percentage of the sale, a blue & yellow eBay for Charity ribbon will appear on your listing and we know  that these items sell faster, and for a higher price.

5 Top Tips:

  1. Key words are truly key – Take the time to get your keywords right and bidders will come. When buyers search, automatically looks for words in the listing’s title only, so it’s crucial to write your listing in your customers’ language and use the keywords they search for – especially brand and product names. When it comes to tech, people will be searching for a specific item, so instead of just using keywords such as “laptop”, consider using brand names and item condition upfront. For example, “Refurbished Apple MacBook – Like New” is more likely to get picked up and will increase interest. 
  2. Choose the right category for your product – It might sound obvious but it’s very important to always choose the most specific category to sell in. With tech, categories can get quite specific, for example speakers can come under ‘Sound & Vision’ on, therefore it is important to make sure you categorise the item correctly.  If you think it should appear in more than one category, you can pay a fee to do this and maximise your product’s visibility.
  3. Photos are important – The vast majority of users will not bid on items they cannot see. With used technology, buyers want to make sure the item they are purchasing is as described. So when uploading an image, be sure to provide images from a variety of angels, as well as close-ups and feature details. Be transparent about any scratches or aesthetic damage to the item, ensuring you are honest about the condition of the item. For best results, take photos in natural light against a neutral background. Remember, a good picture often holds up a less than perfect listing.
  4. Timing, Timing, Timing – Get the timing right. The busiest time for buyers is Sunday evenings, so schedule your listings to end around that time. Avoid times when most people will be busy, such as weekday mornings, or any big events such as sports matches or TV finales.
  5. Postage costs – Consider the impact of postage costs in advance. If you don’t offer free postage, you will need to pack your item, then weigh and measure it so you can calculate postage costs. Use the eBay postage estimator service to check your pricing – you don’t want to be out of pocket having to cover excess postage once the product has sold.

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