Shopiago award winners announced, showcasing the best in online charity retail

09/03/2022 09:25

A vintage concertina, some Vivienne Westwood shoes and a volunteer who goes above and beyond on eBay; all praised by expert industry judging panel.

The British Heart Foundation, Marie Curie and Highland Hospice are among the winners of the Shopiago Online Charity Awards, announced on 7 March by Shopiago.

The awards celebrate the best, most innovative charity retailers from around the UK. Winners were calculated based on performance statistics, and some were selected by a judging panel of industry experts, including the Charity Retail Association, Depop and eBay. Winning shops will receive a £250 donation to their charity, along with £250 in high street vouchers to treat themselves.

Shopiago makes it easier for charities to sell online on sites like eBay, where donated items generally sell for higher prices than in-store. This enables charities to make more money from every donation, ultimately raising more vital funds.

“We’ve been blown away by the energy and commitment of the award winners when it comes to embracing online sales,” said Thom Bryan, head of product at Shopiago. “It’s been a tough few years for the charity retail sector, but online sales have helped many charities to plug the gap left by lockdown closures. Charities have now seen the benefits of reaching a wider audience online, and are continuing to grow their ecommerce offering.”

The winners of the Shopiago Online Charity Awards 2021/22 are:

Most money raised through online sales: British Heart Foundation Glasgow, who made over £36,000 in online sales from November 2021 – January 2022.

Online Shining Star: David Gaguine, a volunteer at Marie Curie in Shipley, Leeds. David was praised by judges for his commitment to online retail. Since David joined Marie Curie just under a year ago, he has helped to increase eBay sales for Marie Curie, Shipley by over 500%.

Quality Award: The shop that submitted the highest number of quality items to the charity’s central e-commerce warehouse: British Red Cross Bookshop, Palmers Green, London.

Highest value item sold: A vintage concertina, sold by British Heart Foundation Loughborough for a significant £4,815.

Best Newcomer: A charity shop new to the Shopiago platform that has sold the most online during the Awards period: Highlands Hospice, Thurso.

Most unique item sold online: A pair of stylishly quirky Vivienne Westwood Grenson shoes, which were sold by Marie Curie’s Nuneaton store on eBay for £199.

More information on the Shopiago Online Charity Awards