Shopiago launches awards to celebrate the best of online charity retail

Guest post by Shopiago

Charity shops invited to enter their online sales success stories

Online charity sales platform Shopiago has launched the Online Charity Awards programme, to recognise the achievements of charity shops across the UK when it comes to selling donations online. The Shopiago team are inviting charities to enter their stories of their unusual items sold online, along with sharing the achievements of the volunteers and shop workers who have embraced the world of online selling.

“We’ve been so inspired by the work charities have been doing to build and maintain their online retail operations, especially in the face of lockdowns and store closures,” said Thom Bryan, head of product at Shopiago. “We want these awards to recognise the innovation, creativity, and sheer hard work so many people have put into increasing their fundraising through online sales.”

There are six award categories, including highest value item and most unique item sold online, best newcomer and online shining star award. Winning shops will receive a £250 donation to their charity, along with £250 in high street vouchers to treat their team however they wish.

Shopiago makes it easier for charities to sell online on sites like eBay, where donated items generally sell for higher prices than in-store. This enables charities to make more money from every donation, ultimately raising more vital funds.

 A team of industry experts, including the Charity Retail Association, Depop and the Charity Retail Consultancy, will form a judging panel to choose the most worthy award winners. Robin Osterley at the Charity Retail Association said: “We saw charity shop online sales increase substantially in 2021, as many charities embraced online selling in the face of store closures. For some charities this has been a catalyst for permanent change and we’ve heard stories of some fantastic online sales successes. We hope these awards will inspire more charities to raise their online retail game, when they see the results that can be achieved.”

Jayne Cartwright at the Charity Retail Consultancy, said: “We know that some donations can achieve a much higher price online than in store, so any initiative that encourages charities to find new ways to get the maximum value from every donation they receive is a very good thing. I’m looking forward to the judging process, and to playing a part in a great new initiative that celebrates the value charities create for their customers, donors, the environment and for their parent charities.”

The deadline for applications is 31 January 2022. To be eligible for entry, all online sales must be made via Shopiago. For more information, visit: