Superdry partners with Oxfam for ‘Give Back’ scheme


Superdry is partnering with Oxfam to offer ‘Give Back’ boxes in their stores where customers can donate pre-loved clothes.  For every donation received, Superdry will be giving £1 to Oxfam and customers can enter a prize draw to win £100.

Superdry stores will be twinned with their local Oxfam shop, which will collect all clothes donated to be resold, reused, or recycled, in order to support the complete life-cycle of the item. This partnership will not only help reduce waste but also provides an effective way to engage with a new generation of conscious consumers and encourage them to shop more sustainably. By twinning Superdry stores with local Oxfam shops, the partnership minimises the distance the clothes travel to reach their new home, as well as supporting the communities they operate in.

Danny Sriskandarajah, Chief Executive of Oxfam GB, said:

“We’re excited to be partnering with Superdry to help people donate clothes to Oxfam, which will raise vital funds to fight poverty around the world. Donating to Oxfam also helps to reduce the impact of clothing on the environment by giving garments a new lease of life.”

Julian Dunkerton, CEO of Superdry, said:

“The urgency of the climate crisis has broadened how we think about ourselves and the way we approach business. As a business we want to effect positive change for present and future generations and build a positive environmental legacy.”

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Superdry stores with ‘Give Back’ box are: Aberdeen, Belfast, Brighton, Birmingham, Bristol, Cambridge, Cardiff, Cheltenham, Edinburgh, Exeter, Glasgow, Kingston Upon Thames, Leeds, London, Manchester, Newcastle, Norwich, Oxford, London Westfield, London Stratford, York and Dublin.