Yesterday (Thursday, 21 February), I attended the opening of the Air Ambulance Service’s new charity superstore in Alfreton. An old supermarket building has been refurbished – a demonstration of what the charity sector can achieve. This store, like many others, shows that charity retail is more than capable of going toe-to-toe with big name high-street brands as a shopping destination.
The Hangar superstore is selling new and pre-loved homeware, furniture, electricals and clothing. Having purchased some bargains, I decided to end my shopping journey in the café area of the superstore, where I was offered the most delicious muffin and had the chance to hear the thoughts of other customers.
It was great to hear they were very excited about this opening, which explained the animated crowd I came across when I got to the superstore. They were queueing up to secure a good place to start their browsing and it seemed like their expectations were exceeded, as I could constantly overhear people around me saying “it doesn’t look like a charity shop at all” or “this is a great shopping experience”.
Large queues at the tills were proof that these were shared opinions and I trust the store will be a great success.
Charity Retail Association