Using #GoodCauseSantaClaus to influence

We know from independent research that when people visit charity shops – either to shop, donate or volunteer – they come away with a much better impression.  That is why we were determined to use our #GoodCauseSantaClaus campaign to get influentional people – politician and policy makers – into charity shops to take part.

There are many examples of this, including a visit by a whole host of Members of the Scottish Parliament (see examples here, here and here).  Check out our hashtag to see even more.

Most recently, Chesterfield MP Toby Perkins visited the Ashgate HospiceCare store in Hasland and recorded a special video in support of the campaign.

This kind of work helps us to build relationships with the politicians who take key decisions which influence our sector in areas like business rates, waste charges and Gift Aid.

Matt Kelcher
Head of Public Affairs and Research