Volunteer recruitment: The importance of reward and recognition
Guest blog by Rosterfy, kind supporters of the CRA’s strategic plan 2024-2027
Empower your team, increase your knowledge of the volunteering sector and build more successful and impactful volunteer programs by solving one of your biggest challenges – recruitment.
Organisations are finding it more difficult than ever to attract and retain dedicated volunteers. This challenge is magnified by economic pressures, shifting generational expectations, and evolving motivations. Amidst these hurdles, one key strategy for overcoming recruitment difficulties is the strategic use of reward and recognition.
The shifting landscape of volunteering
Economic pressures have made volunteer recruitment more difficult, with many people opting for paid work over volunteering. This shift has been particularly noticeable in the US, where volunteer rates have been declining, and showing trends that indicate recruitment will continue to be more challenging for organisations such as charities, non-profits, and local governments.
Despite these challenges, support for causes and events remains high. The key to tapping into this enthusiasm is acknowledging volunteers’ efforts and ensuring they feel valued. By streamlining recruitment processes and offering consistent recognition, non-profits can attract and retain volunteers, ensuring their programs continue to thrive.
The rise of Gen Z volunteers
Generational shifts also play a role. A new generation of volunteers in the form of Gen Z is coming through. Politically motivated, passionate about societal issues, and highly driven to make a difference, these volunteers are not just looking for any opportunity – they seek meaningful experiences that align with their personal values. Gen Z volunteers value flexibility, clear communication, and the ability to see the real-world impact of their efforts.
They also expect recognition and appreciation for their contributions. organisations that fail to address these expectations risk losing potential volunteers to more responsive and appreciative counterparts.
Building a loyal volunteer base through reward and recognition
Volunteers want to feel that their time and efforts are valued. Showing recognition and your gratitude for their efforts is really important. It can help you not only retain the services of volunteers but encourage them to talk enthusiastically about your program, helping you to fill more positions through referrals.
Gamification is a powerful trend transforming various sectors, including volunteering. Just as gamification has revolutionised learning, banking, and transportation, it can significantly enhance the volunteer experience. Implementing rewards for meeting milestones and recognition for completing tasks can make volunteering more engaging and motivating. By integrating these elements, organisations can keep volunteers enthusiastic and committed.
Rosterfy: The solution to effective volunteer management
As the volunteering landscape becomes increasingly complex, organisations must adapt their strategies to attract and retain dedicated volunteers. Prioritising reward and recognition is crucial for building a motivated and engaged volunteer base.
Rosterfy’s volunteer management system provides the tools needed to implement these strategies effectively, offering streamlined management, personalised communication, and valuable insights.
By leveraging Rosterfy, you can navigate the challenges of modern volunteer recruitment and build a thriving, appreciative volunteer community.
For more information on how Rosterfy can transform your volunteer management, download our white paper: Successful Volunteer Recruitment: The Definitive Guide or book a call with Rosterfy today.
23/09/2024 18:45