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whatimpact.com is a two-sided marketplace that allows charities and charity retailers to find and obtain resources through matching with company and grant-maker partners.

To begin matching with company and grant-maker partners, charities should create a profile (this takes from 50-90 minutes depending on how well you know your organisation’s information). Profiles are currently free for all charities. Your profile is a place to showcase your charity’s amazing work – including your goals to make a difference, area of outreach, cause of interest, and testimonials. All basic and financial charity information is pulled directly from the Charity Commission. Importantly, your profile is a place to list what kind of support you are seeking, from goods and service donations, to skills-based volunteering, money, and fundraising help. Charity retailers can also use profiles to promote donation and volunteering opportunities.

Once this information is filled in, their AI-based matchmaking system does the rest. whatimpact makes it significantly easier for your charity to find a donor that shares your values and vision of the future. This also helps to save resources that would otherwise be spent looking for suitable prospects – a sum in excess of a billion pounds annually.

Trial offer: Charities can trial the site until 31 May 2021. After this point, all charities with an annual turnover of 50k or less can continue to use the site for free. For all charities above this amount we have a paid subscription model, tiered by turnover. You can sign up directly here. Or if you would like us to walk you through the process, book a call with Grace, our Charity Lead,

Success stories

  • In 2020, Muscular Dystrophy UK received a £42,000 grant from Simplyhealth. The grant enabled people to access better healthcare, and this project was all about boosting access where the charity had identified a critical need for intervention.
  • In 2019, Beat received a service donation worth £17,000. Alpha Century donated this amount by supporting the charity’s brand strategy, which in turn helped to free up the charity employees to focus on supporting their beneficiaries.

whatimpact is a Corporate Member of the Charity Retail Association.