Celebrating charity shop creative talent

The WOW! Factor Awards

Our annual awards for the best charity shop windows and interiors.

More Awards winners

The WOW! Factor Awards are sponsored by

Wil-U

We have made everything easy, so you can maximise income

Congratulations!

Judging took place on day one of the Charity Retail Conference 2025 by delegates of the event, with the trophies being presented by Eve Penrice, Head of Business Development and Matthew Spencer, Head of Customer Success from WOW! Factor Awards sponsors Wil-U, in front of a packed audience on day two.

We are now delighted to announce the winners.

Best shop window

Chest Heart & Stroke Scotland, Cults shop in Aberdeen.
Chest Heart & Stroke Scotland, Cults shop in Aberdeen
Best shop window winner, Chest Heart & Stroke Scotland, with Matthew and Eve from Wil-U.
Best shop window winner, Chest Heart & Stroke Scotland - Sally May-Collins, Regional Retail Manager with Matthew and Eve from Wil-U

Best shop interior

Helen & Douglas House Marlborough shop interior.
Helen & Douglas House Marlborough shop interior
Helen & Douglas House Marlborough shop fireplace.
Helen & Douglas House Marlborough fireplace
Best shop interior winner, Helen & Douglas House - Katie Stuart-Cox, Director of Retail & Trading with Matthew and Eve from Wil-U.
Best shop interior winner, Helen & Douglas House - Katie Stuart-Cox, Director of Retail & Trading with Matthew and Eve from Wil-U

Want to view all the shortlisted entries?

Watch these slideshows on YouTube.