London charity Royal Trinity Hospice has opened a new shop in the heart of Brixton, taking its mission to be “London’s answer to sustainable fashion” one step further by ensuring the shop fit has used as many recycled items as possible throughout.
In developing the new Brixton Road site, the charity has ensured that many of the shop’s bespoke fixtures and fittings are made from reused and repurposed materials. Brixton-based company InUse-ReUse has transformed pallets salvaged from nearby Brixton market and donated denim that cannot be sold into seating and fixtures in the shop.
Other items in the shop have been reclaimed and reused from the charity’s own retail estate including surplus tiles made from part-recycled materials. Two reclaimed oversized light fixtures in the centre of the shop bring a pop of colour as does the stockroom door which was previously a display table in another Royal Trinity Hospice shop. Every detail has been thought of from the fitting room curtains which are made from recycled bottles to the paint which has the highest environmental standards.
The shop is the 22nd to be opened by the charity, which provides free specialist palliative and end of life care to Londoners across the centre and south west of the capital, including round-the-clock inpatient care for residents in and around Brixton. It is stocked with great quality preloved fashion and accessories which have been donated both by the public and directly from some of fashion’s most recognisable brands.
Daniel Holloway, Director of Retail at Royal Trinity Hospice said: “We have wanted to bring Royal Trinity Hospice shops to Brixton for some time and we are so excited to be joining the varied and lively shops on the high street. Our shops are known for the quality and variety of the preloved and new stock that we sell thanks to the generous donations of our community and brand partners and we will certainly be making sure that Brixton gets that same experience.
“Running charity shops uniquely positions us to pursue our goal to be ‘London’s answer to sustainable fashion’ through the resale of secondhand fashion, which helps to save over 300 tonnes of goods from landfill every year.
“But addressing the product element of our business is only part of the journey. With this new shop, we were keen to celebrate our commitment to sustainability in the construction of the shop itself, with a result we hope our customers are delighted with.”
Royal Trinity Hospice shops’ commitment to sustainability, outlined in their ‘Sustainable Seven’ plan resulted in them being recognised with The Environmental and Sustainability Award at the 2023 Charity Retail Association Awards. Find out more about Royal Trinity Hospice’s Sustainable Seven plan
Photo credit: Royal Trinity Hospice