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How to enter:

  • Entries must be for charity shops that sell primarily donated goods
  • Please download and complete the WOW! Factor Awards 2024 nomination form
  • State category ‘Best Shop Window’ or ‘Best Shop Interior’ when submitting entries
  • Send a completed nomination form plus two digital images per entry in .jpg format via email to wow@charityretail.org.uk by 22 April 2024
  • Images must be no more than 5MB in size
  • Images should not include people (unless necessary) and should avoid reflections in window etc.
  • Limited to two entries by award category per retail chain (two Best Shop Window, two Best Shop Interior, maximum four).

Entry form 2024

Download here


Important things to remember:

  • If your entry complies with the points above, you will receive a confirmation email. We will not chase you for resubmission if your entry does not comply
  • You can enter more than one shop
  • The same shop can be entered for Best Shop Window and Best Shop Interior
  • Entries that comply with the above criteria will appear on a poster at the Conference
  • Conference delegates will judge the entries at the event
  • Winners will be announced on the second day of the Conference
  • We may use your photographs(s) for Charity Retail Association marketing purposes.

Last year’s winners

Best Shop Window – The Air Ambulance Service, Solihull

Best Shop Interior – NCBI, Belfast


Please direct any queries to Kelly Marshall, Administrator on kelly@charityretail.org.uk or phone 0300 030 1088.


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