Our new campaign to urge charity shop customers to be kind

We have launched our #ShopSafeShopKind campaign! Sadly, we have had reports from members that staff and volunteers are experiencing abuse from customers when asked to comply with the latest COVID-19 safety rules, and so have decided to take action.

Our #ShopSafeShopKind campaign encourages shoppers to wear a face covering in store to protect others (unless exempt) and urges them to be kind and mindful about their behaviour towards staff, volunteers and other customers.

The campaign will run for the next few weeks and will appear across social media. There are some posters that you can download and print for your windows. In addition, you are able to download the social media assets to share on your own networks. Please do like and share posts and help spread the message, together we can minimise the issue.

Our Chief Exec, Robin Osterley, says ‘we saw huge amounts of kindness and camaraderie from the public during lockdown, and as shops reopened, and we want to bring back this sense of togetherness. It is a source of sadness to us as sector that charity shop workers are being subject to abuse, especially as the majority are giving their time and skills on a voluntary basis.’

‘We would like to see everyone working together as a team to make it through this difficult and uncertain time, and to make charity shopping a fun and enjoyable experience for everyone.  We are urging shoppers to #ShopSafeShopKind’.

Thank you to the respondents who took part in the survey regarding this issue.

Posters can be found here

Social Media assets can be found here: