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This award recognises the most creative charity retail marketing campaigns of the year. The award is open to campaigns of all budgets and marketing strategies, including social media.


  • Detailed description of a planned marketing campaign aimed at reaching a particular audience and objective (volunteer recruitment, donations etc.) (five points)
  • Use of creative and innovative marketing strategies to reach objective (five points)
  • Use of mixed-media in the campaign (social media, events, posters, press etc.) (five points)
  • Effectiveness of the campaign and explanation of how it supported the shop to achieve its initial objective (five points)
  • Explanation of how the lessons learned from the campaign will inform subsequent campaigns (five points)


Entries for the awards are now closed. Join us at the Charity Retail Awards ceremony as we celebrate the winners. Good luck to all who nominated!

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